To build your buyer personas, you’ll want to identify three to five segments of your audience. If you’re familiar with inbound marketing, you know segments of the target audience are referred to as buyer personas. The key to running any business is understanding who your target audience is. Start with what you know to define your personas.Glad you asked! We’ve got a simple, five-step guide to creating buyer personas and a free buyer persona template you can download here when you’re done reading this post. ![]() Understanding what buyer personas are and what personas your company should be targeting is a key first step to engaging with potential customers and attracting leads. This post was updated on Apto include new links to resources, including a more comprehensive and easy to use buyer personas template.īuyer personas are the foundation of a solid inbound marketing strategy.
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